HY-VEE PARTNERS WITH CELEBRITY CHEF
(Atlantic) Hy-Vee has teamed with celebrity chef Curtis Stone to develop a series of recipes designed to bring families together for meals that are easy, affordable, and fun. Stone, a native of Australia classically trained in London, is the host of Top Chef Masters on Bravo and appears as an investor/mentor on NBC’s America’s Next Great Restaurant.
Atlantic Hy-Vee Store Director Amy Jordahl says Stone’s recipes for Hy-Vee will emphasize fresh, high quality, seasonal ingredients, and ease of preparation. “The new recipes will appear each month in our ad and website, and the new recipes will be prepared in our store so people can try it before they buy it and they can see how easy it is,” said Jordahl.
Jordahl says Hy-Vee’s ultimate goal for the campaign is to promote the importance of the family table.