(Atlantic) The Nishna Valley Family YMCA’s I-Member campaign was deemed a success. Dan Haynes, Executive Director of the Nishna Valley Family YMCA says the membership campaign started about 8-months ago when administrators began talking to a development group called “I Member.” They are a group that travels the country and work strictly with YMCA’s and conduct membership campaigns like this, which includes membership sales and tours.
“The called every phone number in the phone book and all the possible cell phone combinations and invited people into the Y,” stated Haynes. “In addition to some of our own sales, the I-member group brought in 296 new units and 500-600 new members.”
Haynes says the goal isn’t just to sell memberships, it’s to build relationships and to change lives for the better.
“We feel that the YMCA ought to be the center of activities for our community and not just in Atlantic, but the entire Nishna Valley. We like to show off our facility and help new members reach their goals.”
Haynes says those goals range from meeting new friends, losing weight, toning up; or just getting out of the house when the winter gets long, Haynes adds, “It can be a social thing for a lot of people.”
Haynes says the campaign went so good, they have decided to hold it over through February 29. So if you didn’t receive a call or did and didn’t take advantage of the special and are interested in receiving a 15-month membership for the price of 12 come see them at the “Y”. For more details contact Michelle Heath at 243-3934, or stop by an 1100 Maple Street.
February 14, 2012